Best Toy Stores in Tokyo

Whether you’re shopping for your own children or looking for unique gifts, Tokyo has some of the best toy stores in Japan. From traditional wooden toys to the latest Pokémon merchandise and collectibles, there’s something for every age.

Here are some of the best toy stores to visit during your trip.

Hakuhinkan TOY PARK (Ginza)

Located in Ginza, Hakuhinkan TOY PARK is one of Tokyo’s most famous toy stores.

You’ll find:

Plush toys
Board games
LEGO
Model trains
Educational toys
Character merchandise
Japanese toys and souvenirs

With several floors of toys, it’s easy to spend an hour or more exploring.

Best for: Families and visitors looking for a wide variety of toys.

Kiddy Land (Harajuku)

Kiddy Land is one of Tokyo’s most popular character stores.

Popular characters include:

Snoopy
Rilakkuma
Kirby
Chiikawa
Sanrio
Miffy
Disney
Sumikko Gurashi

Many products are exclusive to Japan.

Best for: Cute character goods and gifts.

Pokémon Center Mega Tokyo

Located in Sunshine City, Ikebukuro, this is one of Japan’s largest Pokémon Centers.

You’ll find:

Plush toys
Trading cards
Figures
Stationery
Apparel
Limited-edition merchandise

It’s a must-visit for Pokémon fans.

Best for: Pokémon merchandise and exclusive products.

Tokyo Character Street

Inside Tokyo Station, Tokyo Character Street features more than 30 official character shops.

Popular stores include:

Pokémon
Kirby
Tomica
Plarail
Sanrio
Moomin
Snoopy
Ultraman

It’s a convenient stop before boarding the Shinkansen.

Best for: Official character merchandise in one location.

Yamashiroya (Ueno)

Just outside Ueno Station, Yamashiroya is a multi-story toy store loved by both locals and tourists.

You’ll find:

Action figures
Capsule toys
Plastic models
Plush toys
Trading cards
Character goods

The selection covers everything from classic toys to the latest anime merchandise.

Best for: Toy lovers of all ages.

Tax-Free Shopping

Many larger toy stores offer tax-free shopping for eligible international visitors.

Bring your passport if you plan to make larger purchases.

LOCAL TIP

If you’re shopping with children, visit earlier in the day, especially on weekends and school holidays, when popular stores can become very busy. If you’re buying gifts, keep an eye out for Japan-exclusive items—they’re often only available in Japan and make memorable souvenirs.