Japan is famous for its high-quality skincare, cosmetics, and beauty products. Whether you’re looking for affordable drugstore favorites or luxury brands, Tokyo offers endless shopping opportunities.
Here are some of the best places to shop for Japanese beauty products.
@cosme TOKYO (Harajuku)
One of Japan’s largest beauty stores, @cosme TOKYO lets you discover thousands of products from both Japanese and international brands.
You’ll find:
- Skincare
- Makeup
- Hair care
- Beauty tools
- Best-selling products
- New releases
Many items are available to test before you buy.
Best for: Trying the latest beauty trends.
Matsumoto Kiyoshi
One of Japan’s most popular drugstore chains.
Popular products include:
- Sunscreen
- Face masks
- Cleansing oils
- Moisturizers
- Eye drops
- Vitamins
- Hair care
Many branches offer tax-free shopping.
Best for: Affordable everyday beauty products.
Ainz & Tulpe
A stylish beauty store offering a carefully selected range of cosmetics and skincare.
You’ll find:
- Japanese beauty brands
- Korean cosmetics
- Luxury skincare
- Makeup accessories
Many stores have English product information.
Best for: Trendy skincare and cosmetics.
Loft
Although known as a lifestyle store, Loft has an excellent beauty section.
You’ll find:
- Makeup
- Skincare
- Hair accessories
- Beauty gadgets
- Travel-sized toiletries
It’s also a great place to buy gifts.
Best for: Beauty products and travel essentials.
Hands
Hands (formerly Tokyu Hands) offers a wide range of beauty and personal care products alongside household goods.
Popular items include:
- Beauty tools
- Hair brushes
- Nail care
- Travel bottles
- Japanese skincare
Best for: Beauty accessories and practical travel items.
Department Store Beauty Counters
Luxury department stores such as Isetan, Mitsukoshi, and Matsuya Ginza feature premium beauty brands from Japan and around the world.
Many also provide tax-free shopping for eligible visitors.
Best for: Luxury cosmetics and premium skincare.
What Should You Buy?
Popular Japanese beauty products include:
- Sunscreen
- Sheet masks
- Cleansing oil
- Lip balm
- Moisturizers
- Beauty devices
- Hair masks
- Shampoo and conditioner
- Eyelash curlers
- Makeup brushes
These products are known for their quality and are often less expensive than overseas.
Tax-Free Shopping
Many beauty stores and department stores offer tax-free shopping.
Remember to bring your passport if you’re planning a larger purchase.
Japanese drugstores often have lower prices than department stores for everyday skincare and cosmetics. If you’re buying popular products like sunscreen, face masks, or cleansing oil, it’s worth comparing prices at a few different stores. Also, don’t overlook travel-size products—they’re perfect for trying new brands or bringing home as affordable souvenirs.
Related Guides
- Japanese Drugstore Guide (More Than Just Medicine)
- Tax-Free Shopping in Japan
- Japanese Department Store Guide
- Best Shopping Streets in Tokyo
- Best Places to Buy Souvenirs in Tokyo
